Susan Hay
My task was to create a palette and icons that would serve not only as the guideline for her personal brand, but also give us range to use additional combinations for her offerings as well.
Susan came to me in a pivotal moment. After successfully launching her signature program, she was ready to leverage a personal brand to launch her next season as an intuitive business strategist.
+ CUSTOM PALETTE
+ FONT SELECTION
+ 2 SUB-bRAND OFFERS
a typical palette includes 5-6 colors, but for susan's moodboard i added additional complimentary colors to allow us a range as we picked combinations for her specific offers.
Susan wanted her palette to feel high-end and luxe, but still approachable and warm.
Client Story
Susan Hay Personal Brand
Primary-A primary logo is the main logo used to represent your brand. All other brand logos stem from this primary logo design.
Secondary- This is the more compact version of the logo you'll use when the primary logo doesn't fit or feel right in a chosen context.
Submark - Your logo submark is a less detailed version of your primary logo that can be used as a secondary mark similar to a watermark
submark
brand marks
primary
secondary
submark
“BLOWN AWAY. You absolutely nailed it!”
— Susan
The kind of brand that confidently books your dream clients, reflects the depth of what you do, and gives you more space to show up fully—at work, at home, and everywhere in between.
imagine having a brand that feels like you— and works while you live your life.
This is what’s waiting on the other side of “just okay.”
Click below to take the first step
