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The Brand Foundation Worksheet

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Step-by-step prompts to clarify your mission statement
Guided exercises to define your short and long-term vision
Space to outline your core values so your brand stays true to you
A simple, fill-in-the-blank style format — no fluff, just clarity

This brand foundation worksheet was designed to give you clarity and direction before you dive into visuals. Inside, you’ll find guided prompts and simple exercises to help you define your mission, vision, and values — the three core elements that shape every successful brand. Think of it as your starting point for building a business identity that feels aligned, intentional, and ready to grow with you.

What's Inside

What to Expect

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The strongest brands don’t just look good — they feel aligned with who you are and where your business is headed. That’s exactly what this worksheet is designed to uncover. By clarifying your mission, vision, and values, you’ll build a foundation that feels authentic, strategic, and true to the work you want to put into the world.

Whether you’re rebranding, refreshing, or just getting started, this framework will help you make decisions with confidence and create a business identity that actually feels like you.