The inquiries are coming in. They're just not quite right.
You hesitate before sending your link.
You're raising your rates — but still over-explaining them.
This checklist shows you exactly where that gap lives.
You're not starting over.
You're not in the wrong industry.
Whether your visual brand still reflects your current level — or the version of you from three years ago
Whether your copy is doing the convincing you shouldn't have to do yourself
Whether your website communicates authority in the first five seconds — or creates hesitation
Whether your positioning is specific enough to repel the wrong clients and attract the right ones
I absolutely loved working with Christy. She is extremely organized and has great communication (which I think is so important when working on a project).
What makes Christy exceptional is her innate ability to grasp the essence of the person behind the brand. She expertly navigated through my ideas and aspirations to create branding elements that are a true embodiment of me and my vision.
I went home and built something instead. For over a decade, I have sat inside the growth seasons of established female entrepreneurs — translating who they've become into brands that make people feel someone before they ever meet them.
I didn't build a design studio. I built a precision tool for women who are done being underestimated.
I partner with women entrepreneurs to turn “this doesn’t feel like me” brands into aligned, strategic visuals and websites that work for them around the clock.
Browse a selection of recent projects to see how thoughtful design can shift the way you’re seen—and how you show up online.