Is Your Website Doing Its Job? 5 Must-Ask Questions
You wouldn’t hire an employee who shows up late, forgets their responsibilities, and confuses your customers, right? So why let your website do exactly that? If you’re a service-based business owner trying to grow sustainably, your website needs to work just as hard as you do—and bring in leads while you’re living your life.
Here are five quick questions to help you figure out if your website is doing its job—or just collecting digital dust.
1. Is it crystal clear what you do (and who you do it for)?
Within two seconds of landing on your homepage, your dream client should be thinking, “Yes, this is for me.” If your message is vague or full of jargon, people will click away—fast. Your site should clearly answer:
- Who you are
- What you offer
- Who it’s for
Pro Tip: Start with a simple headline that reads: “[What you do] for [who you help] who want to [aspirational result].”
2. Can someone contact you in under 2 clicks?
If your inquiry form is buried under a pile of vague pages and confusing navigation, you’re missing out. Your contact button should be easy to find from any page—especially on mobile. Think of it like rolling out the red carpet for your next client.
Pro Tip: Include calls-to-action on every page that lead to your contact or booking form.
3. Does your site reflect your brand personality?
You’ve grown a lot since that DIY template. If your site no longer feels like you, your dream clients won’t feel it either. Your colors, fonts, voice, and visuals should match the experience you’re offering.
Pro Tip: Ask yourself: would someone feel the same vibe on my website as they do on my Instagram or in a discovery call?
4. Is it optimized for mobile?
80% of your site traffic is likely from mobile (yes, really). If your text is hard to read, buttons are in weird places, or it just looks clunky on a phone… it’s time for a refresh.
Pro Tip: Pull up your website on your phone right now and do a scroll. Be honest—would you want to stick around?
5. Do you have a lead-generating freebie?
If someone lands on your site but isn’t ready to hire you yet, are you giving them a reason to stick around? A strong opt-in (freebie, quiz, guide, etc.) helps you build trust, grow your list, and keep the relationship going until they’re ready.
Pro Tip: Your freebie should speak directly to a pain point your dream client is already feeling.
So is your website doing its job? Or are you feeling like it could use some love?
If your answers made you cringe a little… you’re not alone. The good news? It doesn’t have to take months to fix. My Website in a Day offer is designed to take you from “stuck and scattered” to “polished and profitable” in just one day.Ready to finally have a website you’re proud to share? Apply for Website in a Day here.
