5 Ways to Prep Your Business in July So You’re Ready to Hit the Ground Running in August
July can feel like the “in-between” month—your calendar’s still packed with kid activities, summer trips, and spontaneous pool days, but in the back of your mind, you’re already thinking about August. School’s coming. Schedules are shifting. And if you’re like many of my clients (ambitious, multi-tasking, business-owning moms), you’re ready to move out of maintenance mode and back into momentum.
The good news? You don’t need to overhaul your business to feel ready. A few intentional actions to prep your business now can set you up to launch strong in August, without the scramble.
Here are 5 ways to prep your business in July so you can hit the ground running next month:
1. Revisit Your Offers & Pricing
Before you dive into fall promos or a big marketing push, take a beat to make sure your offers still reflect where you are (and where you’re headed).
- Have you raised your rates in the last 6–12 months?
- Are you still passionate about what you’re selling?
- Do you need to simplify or restructure anything before fall?
Taking 30 minutes to check in with your offers now means fewer pivots later—and helps you market with confidence when August rolls around.
→ These are for Pin title ideas and descriptions: Please remove from final blog post SEO Tip: Female entrepreneur pricing strategy, revamping your business offers
2. Audit Your Website & Instagram Bio
You’d be surprised how many women I work with are driving traffic to a website that doesn’t actually reflect their current business. If your services, photos, or messaging have changed—even a little—this is your sign to do a quick refresh.
Same goes for your Instagram bio. Is it clear what you do and how someone can work with you? If not, update it now so you can start attracting aligned clients again.
3. Batch Your August Content
Use your slower July pockets to map out your content for August. You don’t need to write 4,000-word blog posts—but start brainstorming weekly topics, promotional angles, and ways to reconnect with your audience.
Pro tip: If you’re launching something this fall, use July to plan the lead-up. Your future self will thank you.
4. Reconnect With Your Email List
If your list has been a little quiet this summer, now’s the perfect time to warm them back up. A simple check-in email sharing a personal story, lesson learned this summer, or preview of what’s coming next can be a great way to re-engage your audience without diving straight into sales mode.
5. Set Your August Goals Now
Don’t wait until mid-August when your schedule gets full again. Carve out an hour this month to review your revenue goals, clarify your focus, and map out what “momentum” will look like for you in Q3.
(And if you’re not sure where to start, my free Brand Foundation Worksheet can help you get clarity fast.)
There’s Always Time to Prep Your Business
Whether you’re feeling behind or just enjoying a slower pace this summer, you’re not too late. July is the perfect bridge month—your chance to clean things up, reset your focus, and prepare for a season of growth.
Start with just one of the steps above to prep your business and build from there.
You don’t need to do it all at once—just keep moving forward with intention. Ready to update your brand or website before fall? Let’s talk through your timeline and goals by starting here.
