The Importance of Personal Branding

Hey there, momma! 🌟 I get it … you’ve always had this “itch” or gut feeling that you want to start your own business or turn that hobby into a profiting business but figuring out all the pieces you need ends in absolute overwhelm and you fall onto the couch at night exhausted and frustrated that another day has passed without any steps forward in your business.    

As busy moms, we wear many hats, and sometimes it feels like we’re running on fumes. But here’s the thing: creating a strong personal brand is your game-changer. It’s not just about business; it’s about making your mark, sharing your story, and connecting with your tribe. 

Your brand is YOU … Digitized.   It’s your reputation Digitized.   

With the ever-growing online network of businesses growing noisier by the day, there is still room for you.    Building a personal brand is all about pairing what you do (which is probably a skill that others have as well) with who you are (which no one else has).     To do this … you need to identify what makes you, well YOU!  

Enter defining your personal brand .. So, let’s dive in – I’ll outline simple steps to doing this —without adding more stress to your life.

[grap your coffee, water, sparkling water or a *crisp* Diet Coke]

Tip 1:  Define Your Brand’s Core Values and Mission
(fancy words for who you are and what you do)

First things first: what do you stand for? Your personal brand is an extension of you, so it needs to reflect your core values and mission. Take a moment (maybe during your next coffee break or while the kids are napping) to jot down what’s most important to you. Is it authenticity, creativity, empowerment, integrity? One of the easiest ways I’ve found to define your values is to ask yourself – “What do you want people to FEEL when interacting with you and your brand?”
These values will be the foundation of your brand. 

Once you’ve nailed down your values, think about your mission. What do you want to achieve with your brand?   Another way to think of this is – what problem does your ideal client have (try and go deeper than the “surface” need) that you are solving.   Again, think about whether it’s inspiring other moms, sharing your journey, or offering your unique skills, having a clear mission will guide your brand-building process.  Everytime you feel you are ready to grow, shift or change what you offer go back to this mission statement – does the expansion align or are you second guessing yourself …or are you bored?  

If you’re a pen and paper gal – GRAB MY FREE BRAND FOUNDATIONS WORKSHEET HERE

Tip 2:  Create a Consistent Visual Identity

Now that you’ve got your values and mission sorted, it’s time to get visual! Think of your brand’s visual identity as its wardrobe. You want it to be cohesive and recognizable. Start by choosing a color palette that resonates with you and reflects your brand’s personality. Pick fonts that are easy to read and match the vibe you’re going for. And don’t forget about your logo—it doesn’t have to be fancy, just something that represents you. Canva is your best friend here. Spend some time creating templates for your social media posts, website, and any other platforms you use. Consistency is key!  Need help with this?   Checkout my FREE BRAND STARTER GUIDE

Tip 3: Use Social Media to Your Advantage

Social media is a busy mom’s secret weapon. It’s where you can connect with your audience, share your story, and build your brand—all from the comfort of your home (or the carpool line). Choose platforms that you enjoy and where your audience hangs out (THIS IS KEY!). Instagram, Facebook, LinkedIn—each has its strengths. Create a content calendar to plan your posts in advance. Share behind-the-scenes glimpses of your life, offer valuable tips, and engage with your followers. (GIVE A TON OF VALUE before ever expecting anything in return). Remember, social media is about being social, so don’t just post and ghost.

This is an area I’ve been working HARD on the last 6 months – keep an eye out for more free resources!  

Here’s the *KEY* to remember.   Social Media is a traffic driver … in order for your website to operate as the massive sales machine it should be, you need to be consistently driving traffic to it.    Once your audience is there, your website should help convert them (the more strategic the copy, design and SEO, the faster they will become loyal, paying clients).

Tip 4: Time Management Tips for Busy Moms

I know what you’re thinking: “This all sounds great, but where do I find the time?” Time management is crucial when you’re balancing motherhood and building a personal brand. Here are some tips to help you out:

• Set Realistic Goals: Break down your branding tasks into manageable chunks. Rome wasn’t built in a day, and neither is a personal brand.
• Use Tools: There are tons of apps and tools to help you stay organized. Dubsado or Honeybook for project management, Later for social media scheduling, and Google Calendar for time blocking are just a few.
• Delegate: Don’t be afraid to ask for help. Whether it’s hiring a virtual assistant for a few hours a week or asking your partner to handle dinner, delegation is your friend.
• Batch Work: Group similar tasks together. Spend one afternoon creating all your social media content for the week or dedicate a day to brainstorming blog posts. 
• Take Breaks: Burnout is real, so make sure to take breaks and recharge. A well-rested mom is a productive mom.  Yes, this means you need to prioritize sleep and not work until 2 am.  

What I found is if I was CLEAR as to EXACTLY what I needed to do when I sat down for a solid work block, I could get SO much accomplished.    Try and find uninterrupted work blocks.   If you know that letting the kids watch a movie for 2 hours while you batch your content will set you up for the rest of the week?   Then it’s worth it. 

**Pro-tip** I’ve also found when I work with headphones in to muffle some of the noise, I stay focused a LOT longer.    Bonus if your kids are older and you actually use noise-canceling earbuds … (The peace and quiet it *heavenly*)  

Tip 5: Conclusion: Stay Authentic and Consistent

Building a personal brand as a busy mom might seem daunting, but it’s absolutely doable if you’re CLEAR on what you’re doing and why. The key is to stay authentic and consistent. Your audience wants to connect with the real you, so don’t be afraid to show up as yourself—messy bun and all. Remember, your brand is a journey, not a destination. Take it one step at a time, celebrate your wins, and learn from your setbacks. You’ve got this!  

If the thought of creating these things on your own fills you with massive overwhelm or you know you need the accountability of making sure you actually *do* the things … I’m just an email away!   (*hit reply … I’d love to help if you need to bounce ideas off another ear!!*)